Naseem Al Jurf
Abu Dhabi, UAE
10 Design’s vision for Al Jurf’s latest phase, Naseem Al Jurf, centres around the provision of an unparalleled modern lifestyle that is closely interlinked with nature.
Led by Design Principal Jason Easter, the design concept proposes a mixture of varying residential typologies, with lower-lying villas placed nearest to the canal and taller apartments located along the masterplan’s southern edge with access to garden spaces, a public boulevard, and a communal pool, enabling exclusive access to the surrounding natural landscape across the 220,000 square metre site.
Led by Design Principal Jason Easter, the design concept proposes a mixture of varying residential typologies, with lower-lying villas placed nearest to the canal and taller apartments located along the masterplan’s southern edge with access to garden spaces, a public boulevard, and a communal pool, enabling exclusive access to the surrounding natural landscape across the 220,000 square metre site.
Paying tribute to Sheikh Zayed’s cultural and historic legacy and the founding of the UAE, Naseem Al Jurf was designed as a community that brings together people from diverse cultural backgrounds to support social cohesion. The community will consist of 111 villas, 60 townhouses, and eight apartments. These residential designs echo the traditional values embedded within the historic palace within the larger Al Jurf masterplan, such as generous spatial layouts, filtered daylight and a material palette which reflects cultural accents and hues, embodying the spirit of local heritage.
The villas, townhouses, and apartments are brought together via interlinked Sikkas (urban alleyways) that provide shading while seamlessly tying the residential components with a central garden, retail and F&B amenities, mosque, communal pool, beach club, and canalside promenade. In addition to the internal circulation, the scheme will be connected to other plots within the wider Al Jurf masterplan via a series of landscaped, pedestrian-oriented streets lined with native trees which provide natural shading. In addition to the streets connected to the main entrance at the western roundabout, the lush central garden also links the scheme to the wider masterplan via a bridge that stretches across the canal.
Reflecting the scheme’s name, which translates into "gentle breeze," a defining characteristic of Naseem Al Jurf is its surrounding natural landscape that instils a sense of tranquillity. The design has been carefully crafted to minimise the impact on the environment and preserve the lush vegetation. At the heart of the development lies a central garden, where the green canopy meets the water’s edge, serving as a vibrant hub with world-class amenities for community engagement and wellbeing.
Landscaping and green spaces within the scheme, designed together with Aspect Studios, were further curated with native greenery that thrives in the local climate with the minimum amount of water. These spaces will also serve as natural habitats for existing local wildlife such as reindeer.
The villas' interiors, designed by Di Leonardo, capture the essence of Riviera living, where contemporary design is infused with effortless luxury. Soft neutral hues create a warm and inviting ambience, while accents of azure blues bring a refreshing connection to the canal’s striking waters. Clean lines and yacht-inspired details enhance the light and airy villas, while layers of natural textures and bespoke finishes evoke the elegance of a private retreat.
The scheme targets Estidama Pearl 1 certification, a sustainability assessment framework for buildings developed by the Abu Dhabi Urban Planning Council to meet the specific needs of the region’s hot, arid climate. The framework is similar to that of LEED and BREEAM certifications, and puts a strong emphasis on water conservation, urban planning, and cultural heritage, reflecting the harsh desert climate of the UAE. The villas will incorporate solar panels on rooftops, which will offer renewable energy on-site with low carbon emissions.
The architectural vision embraces the site’s natural assets, crafting a serene community environment with a premium offering of contemporary living which is embedded in nature. Set within the diverse and biologically rich landscape of the Sahel Al Emarat Coast, we have curated a collection of villas, townhouses, apartments, and amenities connected by shaded Sikkas and green public spaces, offering residents a lifestyle experience which is both international and contextual.
It is scheduled for completion in Q3 2027.
It is scheduled for completion in Q3 2027.
team
Design Principal – Jason Easter
Project Principal – Michael Grimshaw
Project Leaders – Grant Wood, Dan Narita, Kishor Lad
Architecture Team
Inigo Arrotegui, Jan Haneo, Kenton Sin, Pranav Chahande, Alumdena Lacruz, Azhar Khan, Hafsa Siddique, Darren Li, Riley Drennan, Haley Huang, Carol Wong, Alan Yip, Andrea Grossi, Jomar Haspela, Richard Steward
CGI Team
Chris Skinner, Simon Ng, Tony Lai
Inigo Arrotegui, Jan Haneo, Kenton Sin, Pranav Chahande, Alumdena Lacruz, Azhar Khan, Hafsa Siddique, Darren Li, Riley Drennan, Haley Huang, Carol Wong, Alan Yip, Andrea Grossi, Jomar Haspela, Richard Steward
CGI Team
Chris Skinner, Simon Ng, Tony Lai
consultants
Master Planner & Lead Design Architect – 10 Design
Structure & MEP Engineer – EHAF
Landscape Designer – ASPECT
Interiors Designer – Di Leonardo
Lighting Designer – Nulty
Signage Designer – dezigntechnic
Visualisation by Atchain and Brick
